Internet advertising is expected to surpass that of TV for the first time in 2017.
Zenith Media estimates that internet advertising will grow by 13% to reach $205 billion, attracting 36.9% of all ad spend this year.
The media agency also predicts that the fastest growing industry will be social media, which will grow at a rate of 20% a year through to 2019, when it will hit $43.8 billion.
This report also estimates that the global advertising market will continue to grow at a rate of 4-5% a year through to 2019.