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How to convert skeptical visitors into buyers in 10 steps

Christmas time is one of the busiest times for most companies that sell products or services online.

However, it is also that time when more attempts at online fraud appear, which raises some fear on the part of the consumer. That’s why today we chose to talk to you about a topic that could help you sell more in your online store: how to convert skeptical visitors into buyers?

Here’s what you should do:

  1. Present facts and statistics: Consumers like to know statistics about a certain product: “25% of people who visited our store bought this product”, for example. This data gives a certain comfort to whoever is reading it because it is a sign that the product is good, is of interest and can boost sales. Obviously, this data must be real and, if it makes sense to have some “case studies”, you can also include them on your website.
  2. Offer “immediate” support: Many of the people who visit your site don’t know you, don’t know what they can count on and often have questions about a particular product. And they end up missing that personal contact that exists in a physical store, where they can ask all the questions. Having a “live chat” on your page could be an alternative to overcome this gap, allowing the consumer to interact with someone and ask any questions that may arise.
  3. Offer guarantees: Side by side with the skepticism of buying online is the fear of losing something, in this case, money. The consumer does not want to feel that, at some point, he may lose his money and the best way to get around this problem is by offering a full money-back guarantee if he is not satisfied with the product. Use easy-to-understand language with few restrictions and you’ll see that your visitors will feel much more confident when making a purchase.
  4. Compare yourself with the competition: Show those who visit your page that there is no better offer than yours. Compare your product with the competition and highlight what’s best about you in a clear and effective way. If possible, use statistics and case studies.
  5. Take advantage of “About Us”: Few companies give due value to the “About Us” section that is usually on websites and end up putting information there that is not very relevant. We mentioned earlier in this article that one of the main reasons why visitors don’t buy is because they don’t know your company. And this is where “About Us” can make all the difference. Fill this section with photographs of the headquarters, of the employees, with something that can give the website a more personal touch, helping visitors to feel closer to those on the other side.
  6. Put “testimonials” on your website: If your word isn’t enough, then try presenting what your happy buyers have to say. Many marketing studies say that including “testimonials” on a website can lead to purchase conversions over and over again.
  7. Never forget to have a FAQ section: When someone visits your website for the first time in search of a product, they will certainly have questions about how long it takes for the order to arrive, what is the return policy, etc. If the potential buyer cannot find the answer to what he wants, he will find it strange, to say the least, and think that he might have something to hide. What’s the result? Go away. Make sure you have a FAQ (Frequently Asked Questions) section on your website where you answer the most frequently asked questions that usually arise about your products/services.
  8. Put videos on your website: Is the product you have available easier to sell if the potential buyer can see it working? So put the phrase “seeing is believing” into practice. Add a video demonstration to your product description that will instill trust and proximity to the visitor as well as add a more personal touch to your page.
  9. Bet on your website design: Nobody will feel confident if they visit your website and it looks old. A clean and professional design will give your online business much more legitimacy and credibility and will make a big difference in making the visitor feel confident to continue the purchase.
  10. See your website in the consumer’s role: Before putting your page online, put yourself in the consumer’s shoes. If you visited your website, would you feel safe buying your products? Did you put any information there that you don’t think is well explained or that seems difficult to believe? The point is for you to tap into your own skepticism on your website to get a sense of whether everything is okay. Also ask for opinions from other people who are close to you, it also usually helps.

Take advantage of these tips to put them into practice now. The Christmas season is an excellent opportunity to start increasing your sales right away. If even with this article you have more doubts, you know, contact us, we will be happy to