The truth is that most of these trends involve high-tech processes that promise to make life easier for marketing experts and increase company revenues.
Artificial Intelligence was already a trend in 2019, but this year is considered the main one, since it relates to several trends that we will mention here. This can be used for the most diverse tasks such as 24/7 customer service (via chatbots), reducing costs and increasing your competitiveness in relation to the competition.
Content Marketing is one of the best and most powerful weapons for crediting a brand. More important than having ads (which are seen less and less these days due to add-blockers) is to have organic content, made from people to people.
It is estimated that by the end of 2020, 50% of all searches will be done by voice commands, so your content should be optimized according to the way people speak and think.
Videos: video content is no longer new on this list, it still remains a major pillar of digital marketing and will continue to do so for the next ten years.
Personalized marketing: more important than understanding the needs and interests of users is to adapt your content to respond to what they are looking for.
Interactive content: this is one of the trends that has grown the most in recent times. It aims to create interaction and provide the user with an immersive experience. Polls and quizzes are examples of interactive content that requires user participation.
If you want to improve your marketing strategy in 2020, don’t forget about chatbots: they allow you to have a 24/7 service and answer questions simply and quickly.
Finally, we again mention the omnichannel marketing: it joins all available sales platforms (on and offline) to provide the customer with a quality shopping experience.